Service
Shopify store and theme development
Custom themes, Liquid sections and the unglamorous conversion work that moves revenue. Most of what we do here happens on live stores, which means the standard is that nothing breaks while it improves.
When this is the right call
Signs you need this
Your theme fights every change
Simple requests turn into quotes for a full rebuild because the theme was hacked rather than extended. Sections and blocks fix this permanently.
Traffic is fine, conversion isn't
Ads are working, sessions are up, revenue isn't. Usually the answer is in the product page, the cart, or a mobile layout nobody tested on a real device.
Marketing can't ship without a developer
Every landing page needs a ticket. Properly built theme sections hand that back to your marketing team.
Scope
What's included
- Custom theme development, or extending Dawn and other Online Store 2.0 themes
- Reusable sections and blocks your team can rearrange without code
- Product page, cart and checkout conversion work
- Metafields and metaobjects for structured content
- Landing pages built for campaigns and A/B tests
- Speed work — Core Web Vitals, image handling, script audit
- Multi-currency, multi-language and market setup
- Migration from WooCommerce, Magento or a custom platform
How it runs
Work on a duplicate theme
Changes happen on an unpublished copy with a preview URL you can share. The live store is only touched at publish.
Fix the highest-traffic template first
Product page before collection page, collection before blog. Effort goes where the sessions already are.
Hand back the controls
Anything that will change again becomes a theme setting. You shouldn't need us to swap a headline.
Tools
Related work
Work like this
The Happy Tribe
A Shopify Hydrogen storefront for a Dubai clothing label, built for browsing speed on Gulf mobile networks.
Read the case study 2021–26Shopify theme and CRO builds
Liquid theme work across a dozen storefronts — custom sections, landing pages and conversion fixes on live revenue.
Read the case studyQuestions
Things people ask first
Can you work on a store that's already live?
That's most of what we do. Work happens on a duplicate theme with its own preview link, gets reviewed there, and goes live in a single publish that can be reverted instantly if anything looks wrong.
Do you work with agencies as a white-label developer?
Yes. A good share of our work is subcontracted through agencies in Dubai, Australia and Canada. We stay behind your brand, work to your project management, and deal with your client only if you want us to.
How do you charge for theme work?
Small, well-defined jobs are fixed price. Ongoing work is a monthly retainer for a set number of hours. Either way you get the scope in writing before anything starts.
Can you make my store faster?
Usually yes, and usually by removing things rather than adding them. Most slow Shopify stores are slow because of accumulated apps and third-party scripts, not the theme. An audit tells you which ones are actually costing you.
Need shopify store development?
Tell us what you're trying to build and what's in the way. If it's a fit we'll come back with a scope and a price; if it isn't, we'll say so.
Email us