Technology
Next.js development
Next.js is what we use when a React application also needs server rendering, search visibility or a CMS: headless storefronts, content-led commerce and business platforms with several portals.
Where it fits
What we use Next.js for
Headless commerce with a CMS
Shopify for commerce and Contentful or Sanity for editorial, with the App Router serving both kinds of page.
Platforms with several portals
One application serving different groups of users from the same data, each with its own views and permissions.
Sites that have to rank
Server rendering, metadata, canonical URLs, structured data and sitemaps handled in the framework rather than bolted on.
Evidence
What's been built with it
Music in Paradise
A headless storefront on the App Router combining Shopify commerce and Contentful editorial, with variants mapped across both by GID.
Read the case study 2026Real estate mandate sales platform
A prototype sales platform with developer, channel partner and customer portals, on Next.js, Prisma and PostgreSQL, deployed on Vercel.
Read the case studyChoosing it
When we'd pick it
- A large share of the site is content, marketing pages or non-commerce features — over Hydrogen, which suits sites that are almost entirely commerce.
- Pages need to be found in search, so server rendering matters — over a client-only React app.
- Your team already knows Next.js.
When we'd tell you not to
- The storefront is almost entirely commerce — Hydrogen, with Shopify's caching and Oxygen hosting, is the closer fit.
- A catalogue a good Online Store 2.0 theme could handle — headless costs more to build and more to run.
- A back end with no interface of its own — NestJS is the better home for an API.
Libraries and tooling
Services
What we deliver with it
Headless Shopify with Hydrogen and Next.js
Headless Shopify storefronts on Hydrogen or Next.js, with Contentful or Sanity for content. Built for brands that have outgrown Liquid.
Read moreWeb application front ends and dashboards
Application front ends, admin dashboards and marketing sites — as whole projects, or contract work inside your team in the UAE, Australia or North America.
Read moreQuestions
Things people ask first
Do you build on the App Router or the Pages Router?
The App Router, with server components, for new work. Music in Paradise and the real estate mandate platform prototype are both built on it.
Where do you deploy Next.js applications?
Vercel or Netlify, depending on what you already use. The real estate mandate platform prototype runs on Vercel.
Working in Next.js?
Tell us what's built already and what you need next. If it's a fit we'll come back with a scope and a price; if it isn't, we'll say so.
Email us