Service
Headless Shopify with Hydrogen and Next.js
Storefronts where Shopify handles the commerce and something else handles the experience. Worth doing when Liquid genuinely limits you — and worth avoiding when it doesn't.
When this is the right call
Signs you need this
Your content team needs a real CMS
Editorial, campaigns and product storytelling live in a headless CMS with proper workflows, and the storefront pulls from both that and Shopify.
The experience is the product
Configurators, complex bundles, or interfaces that Liquid and jQuery can't hold together at the quality you want.
One brand, several storefronts
Multiple regional or sub-brand front ends running off one commerce backend and one component library.
Scope
What's included
- Hydrogen or Next.js App Router storefronts
- Shopify Storefront API integration, cart and checkout handoff
- Contentful or Sanity content modelling, mapped cleanly to product data
- Variant and GID mapping between the CMS and Shopify
- Incremental static regeneration and edge caching
- SEO parity — metadata, canonical URLs, structured data, sitemaps
- Deployment to Oxygen, Vercel or Netlify
How it runs
Talk you out of it if it's wrong
Headless costs more to build and more to run. If a well-built Online Store 2.0 theme would do the job, we'll say so before you spend the money.
Model the content before writing components
The content model is the part that's expensive to change later. It gets designed and agreed first, including how a CMS entry finds its Shopify variant.
Protect the SEO you already have
A replatform is where organic traffic goes to die. Redirect map, metadata parity and structured data are part of the build, not a later fix.
Tools
Stacks we deliver this in
Related work
Work like this
The Happy Tribe
A Shopify Hydrogen storefront for a Dubai clothing label, built for browsing speed on Gulf mobile networks.
Read the case study 2026Music in Paradise
A headless build where Shopify handles commerce, Contentful handles editorial, and the two have to agree on what a product is.
Read the case studyQuestions
Things people ask first
Is headless Shopify better than a normal theme?
Not inherently. It's better when you need content workflows, interface complexity or multiple front ends that Liquid can't reasonably deliver. For a straightforward catalogue, a good Online Store 2.0 theme is faster to build, cheaper to run and easier to hand over.
Will going headless hurt my Google rankings?
It can, if the migration is careless. The risks are lost redirects, missing metadata and slower rendering. All three are avoidable with a redirect map built from your existing URLs and server rendering rather than client-only rendering.
Hydrogen or Next.js?
Hydrogen if the site is almost entirely commerce and you want Shopify's own caching and Oxygen hosting. Next.js if a large share of the site is content, marketing pages or non-commerce functionality, or if your team already knows Next.
Need headless commerce?
Tell us what you're trying to build and what's in the way. If it's a fit we'll come back with a scope and a price; if it isn't, we'll say so.
Email us