Moroccan Elixir, Eyetamins, Nightcap, Tarps Now and others · 2021–26
Shopify theme and CRO builds
Liquid theme work across a dozen storefronts — custom sections, landing pages and conversion fixes on live revenue.
The problem
A long run of theme work across supplements, apparel, homeware and industrial supply. Different catalogues, same underlying problem: themes that had been modified until nobody could safely change them again.
The approach
Sections instead of hard-coded blocks
Converting fixed layouts into Online Store 2.0 sections and blocks, so the marketing team can rearrange pages without a developer.
Duplicate theme, always
All work on an unpublished copy with a shareable preview. Publishing is one action and reverting is another.
Conversion work where the sessions are
Product page and cart first, because that's where the traffic already is and where a small percentage move is worth the most.
What shipped
- Theme and conversion work delivered across a dozen live storefronts
- Layouts converted to editable sections, reducing developer dependency
- Ongoing white-label relationships with agencies in several markets
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