Optical retailer · 2023
Albadr Optical lens selector
A custom WordPress plugin turning a prescription and a wall of lens jargon into a guided, priced choice.
The problem
Selling prescription lenses online means asking customers for numbers off a piece of paper they don't understand, then offering them coatings, indexes and tints they understand even less. Every step is somewhere to abandon the cart.
The approach
Ask for the prescription the way it's written
Input fields laid out like the optician's form, with validation that catches transposed values rather than rejecting them silently.
Only show what's actually available
Lens options filter against the entered prescription, so customers never pick a combination the lab can't make.
Price it live
The total updates against the retailer's own pricing matrix as choices are made, so there's no surprise at checkout.
What shipped
- Custom plugin handling prescription entry, guided lens selection and live pricing
- Invalid lens and prescription combinations prevented before checkout
- Pricing matrix editable by the retailer without developer involvement
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